"Brand esSense. Using sense, symbol and story to design brand identity"

Branding has reached a new frontier. In the future brands will have to appeal to more than one or two of the classic five senses. The book shows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory experience in brand marketing.

Neil Gains works in the areas of cultural understanding, brand identity and sensory design.

Federica Belloni

Federica Belloni

Experienced content manager at Sensorydesign.com and researcher in the field of experiential design.
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